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Brand and Style Guide

Color

Our color palette represents the vibrant nature of our Library community and reflects the UB brand.

Primary Colors

UB’s signature blue and white dates back to 1886, 40 years after the School of Medicine was established. At the time, the School of Medicine was tying its diplomas using white ribbons. As the School of Pharmacy prepared to graduate its first class, it looked to distinguish itself and used blue ribbons instead. As other departments came into existence and the student body increased, there came a need to create a university spirit insignia. The diploma ribbons were seized on as a distinctive color combination that didn’t conflict with those of other universities. Our blue and white have undergone many iterations over the last 130-plus years, but they endure to this day, representing the University at Buffalo at the highest level.

  • UB Blue CMYK: 100/53/0/0
    PMS: 2935
    RGB: 0/91/187
    HEX: #005bbb
  • Hayes Hall White CMYK: 0/0/0/0
    PMS: White
    RGB: 255/255/255
    HEX: #ffffff

Secondary Colors

Although our color system is monochromatic, we understand that, in certain instances, other colors need to be used. For those circumstances, we have developed this set of secondary colors.

These colors should be used occasionally and sparingly. Under no circumstances should any of them become the predominant color the University Libraries.

  • Letchworth Autumn CMYK: 0/72/70/0
    PMS: 7416
    RGB: 229/106/84
    HEX: #e56a54
  • Solar Strand CMYK: 0/19/89/0
    PMS: 123
    RGB: 255/199/44
    HEX: #ffc72c
  • Greiner Green CMYK: 10/0/95/0
    PMS: 396
    RGB: 235/236/0
    HEX: #ebec00
  • Lake LaSalle CMYK: 66/0/39/0
    PMS: 3265
    RGB: 0/166/156
    HEX: #00a69c
  • Capen Brick CMYK: 8/92/100/33
    PMS: 484
    RGB: 153/0/0
    HEX: #990000
  • Bronze Buffalo CMYK: 9/35/98/30
    PMS: 1255
    RGB: 173/132/31
    HEX: #ad841f
  • Olmsted Green CMYK: 56/2/78/5
    PMS: 7489
    RGB: 109/160/75
    HEX: #6da04b
  • Niagara Whirlpool CMYK: 96/9/32/29
    PMS: 7474
    RGB: 0/101/112
    HEX: #006570
  • Victor E. Blue CMYK: 67/2/0/0
    PMS: 298
    RGB: 47/159/208
    HEX: #2f9fd0
  • Harriman Blue CMYK: 100/30/19/76
    PMS: 3035
    RGB: 0/47/86
    HEX: #002f56
  • Baird Point CMYK: 5/11/8/12
    PMS: 434
    RGB: 228/228/228
    HEX: #e4e4e4
  • Putnam Gray CMYK: 30/22/17/57
    PMS: COOL GRAY 9
    RGB: 102/102/102
    HEX: #666666