Colors

Our color palette represents the vibrant nature of our Library community and reflects the UB brand.

Primary Colors

UB’s signature blue and white dates back to 1886, 40 years after the School of Medicine was established. At the time, the School of Medicine was tying its diplomas using white ribbons. As the School of Pharmacy prepared to graduate its first class, it looked to distinguish itself and used blue ribbons instead. As other departments came into existence and the student body increased, there came a need to create a university spirit insignia. The diploma ribbons were seized on as a distinctive color combination that didn’t conflict with those of other universities. Our blue and white have undergone many iterations over the last 130-plus years, but they endure to this day, representing the University at Buffalo at the highest level.

UB Blue color palette.

UB Blue
CMYK: 100/53/0/0
PMS: 2935
RGB: 0/91/187
HEX: #005bbb

UB Hayes Hall White color palette.

Hayes Hall White
CMYK: 0/0/0/0
PMS: White
RGB: 255/255/255
HEX: #ffffff



Secondary Colors

Although our color system is monochromatic, we understand that, in certain instances, other colors need to be used. For those circumstances, we have developed this set of secondary colors.

These colors should be used occasionally and sparingly. Under no circumstances should any of them become the predominant color the University Libraries.

Letchworth Autumn color.

Letchworth Autumn
CMYK: 0/72/70/0
PMS: 7416
RGB: 229/106/84
HEX: #e56a54

Capen Brick color.

Capen Brick
CMYK: 8/92/100/33
PMS: 484
RGB: 153/0/0
HEX: #990000

Victor E. Blue color.

Victor E. Blue
CMYK: 67/2/0/0
PMS: 298
RGB: 47/159/208
HEX: #2f9fd0

Solar Strand color.

Solar Strand
CMYK: 0/19/89/0
PMS: 123
RGB: 255/199/44
HEX: #ffc72c

Bronze Buffalo color.

Bronze Buffalo
CMYK: 9/35/98/30
PMS: 1255
RGB: 173/132/31
HEX: #ad841f

Harriman Blue color.

Harriman Blue
CMYK: 100/30/19/76
PMS: 3035
RGB: 0/47/86
HEX: #002f56

Greiner Green color.

Greiner Green
CMYK: 10/0/95/0
PMS: 396
RGB: 235/236/0
HEX: #ebec00

Olmsted Green color.

Olmsted Green
CMYK: 56/2/78/5
PMS: 7489
RGB: 109/160/75
HEX: #6da04b

Baird Point color.

Baird Point
CMYK: 5/11/8/12
PMS: 434
RGB: 228/228/228
HEX: #e4e4e4

Lake LaSalle color.

Lake LaSalle
CMYK: 66/0/39/0
PMS: 3265
RGB: 0/166/156
HEX: #00a69c

Niagara Whirlpool color.

Niagara Whirlpool
CMYK: 96/9/32/29
PMS: 7474
RGB: 0/101/112
HEX: #006570

Putnam Gray color.

Putnam Gray
CMYK: 30/22/17/57
PMS: COOL GRAY 9
RGB: 102/102/102
HEX: #666666